Creative Direction
Campaign concepts, visual worlds, treatments and story architecture built around one clear emotional promise.
Creative direction × AI production
We make films
people feel.
Cinematic campaigns for hospitality, private aviation and ambitious brands—crafted to turn beautiful places into unforgettable experiences.
01Beyond advertising
Nantes · France · Working worldwide
01 / Perspective
Luxury is rarely remembered as a list of features.
It is remembered as a feeling—the first breath inside a quiet suite, the horizon seen from thirty thousand feet, the welcome that arrives before it is requested. Maison Kamina translates that feeling into film.
02 / Founder
Founder & Creative Director
Joyce Kamina
Maison Kamina is led by a creative director with professional experience across aviation, hotels, restaurants and guest experience.
Joyce’s cabin-crew training and frontline airport customer-service experience shaped her understanding of how preparation, anticipation and attention to people create memorable experiences. She brings that same perspective to hospitality, informed by professional experience across hotels and restaurants.
Today, she leads Maison Kamina projects from concept and story development through AI-enhanced production, editing, sound and final delivery—ensuring every creative decision serves one coherent emotional journey.
“Exceptional experiences rarely happen by accident. They are created through preparation, anticipation and attention to people.”
03 / Services
From first idea
to final frame.
AI-Enhanced Production
Premium stills and moving images created with a carefully directed hybrid production workflow.
Cinematic Brand Films
Short-form films for launches, social campaigns, websites, presentations and immersive experiences.
Campaign Systems
A hero film extended into a coherent family of social edits, visuals and platform-ready assets.
Our production process
A complete production,
managed end to end.
You are not buying a collection of AI-generated clips. Maison Kamina directs one coherent production—from the first strategic idea to polished, licensed assets ready for your channels.
- 01Concept development
Objectives, audience and the emotional promise that anchors the campaign.
- 02Creative treatment
Narrative direction, visual language, atmosphere and production approach.
- 03Storyboarding
Shot structure, pacing, transitions and continuity planned before production.
- 04AI production
Directed creation and refinement of the campaign’s still and moving imagery.
- 05Editing
Performance, rhythm, colour and sequence assembled into the final story.
- 06Sound design
Music, atmosphere, effects and voice shaped into a cinematic soundscape.
- 07Platform adaptations
Purpose-built versions for social, web, presentations and campaign placements.
- 08Usage licensing
Clearly defined commercial usage aligned with the approved project scope.
What you receive
Finished assets.
Ready to use.
Master film
A polished final film in the agreed duration and primary aspect ratio.
Platform adaptations
Selected versions prepared for your agreed social, web or presentation channels.
Final sound
A finished sound mix, including music, atmosphere, effects or voice where included in scope.
Delivery and usage
Platform-ready files with clearly documented commercial usage rights.
Exact deliverables are confirmed in your proposal before production begins.
Working together
A clear process.
Clear decisions.
Your schedule is defined in the proposal according to the project’s scope and complexity, so timing, responsibilities and delivery expectations are agreed before production begins.
Discovery and proposal
We begin with a discovery conversation about your audience, objectives, deliverables and intended use. You then receive a tailored proposal covering scope, schedule, fees and licensing.
Agreement and deposit
Production begins after the scope is approved, the agreement is signed and the project deposit is received. Joyce remains your creative lead and point of contact throughout.
Structured approvals
You review the creative direction, storyboard and edited film at agreed milestones. Two structured revision rounds keep feedback focused and the production moving forward.
Approval and release
After final approval and payment, you receive the agreed master files, platform adaptations and clearly defined commercial usage rights.
04 / Selected worlds
Stories with
a sense of place.
Featured hospitality film · Independent concept
Sercotel Caspe
Potential guests may not study a gallery of 50–100 property photographs. Maison Kamina transforms a hotel’s existing images into a concise 30–60-second cinematic guest journey—communicating what the property offers, what distinguishes it and how staying there feels, so viewers can understand the experience and decide faster.
- The brief
- Shape the hotel’s existing property imagery into a focused guest journey, moving from arrival through its interiors in under one minute.
- Creative direction
- Use purposeful forward movement, restrained pacing and atmospheric sound to create the feeling of entering—not simply viewing—the hotel.
- Maison Kamina scope
- Concept development · Storyboarding · AI-enhanced animation · Editing · Sound design · 16:9 master film
Independent concept film by Maison Kamina. Not commissioned, approved or endorsed by Sercotel.
Hospitality concept filmPlay with sound
Your property, in motion
Transform your gallery into a cinematic guest journey.
Private aviationConcept campaigns
Return to the sky
Quiet, freedom and time—translated into desire.
Hospitality30–60-second films
From gallery to guest journey
A concise film that makes the property, its distinction and the feeling of a stay easier to understand. Explore hospitality ↗
ImmersiveOriginal worlds
Leviathan
An AI-created cinematic journey beneath the surface.
Selected work may include commissioned productions, works in progress and independently created concept films. Brand concepts are clearly identified and do not imply endorsement.
05 / How we work
Intention before
technology.
Discover
We find the emotion your audience should remember.
Direct
We shape the story, visual language, sound and rhythm.
Produce
We create, refine and deliver a coherent cinematic campaign.
06 / Before we begin
Practical questions,
clearly answered.
Every engagement is tailored, but these are the principles that guide how we scope, produce and deliver your film.
Can you work with our existing photographs?
Yes. For hospitality gallery films, we can transform a carefully selected set of your existing high-resolution property images into a cinematic guest journey. You must have permission to use the supplied material.
Do we need to organise a new shoot?
Not necessarily. A focused gallery film can be created from suitable existing imagery. If the concept requires original photography, live-action footage or additional assets, those needs will be identified and priced during scoping.
How long does production take?
Timing depends on the scope, number of deliverables and approval schedule. Your proposal will include a project-specific timeline before production begins.
How many revisions are included?
Our standard process includes two structured revision rounds at agreed milestones. Any different or additional revision requirements are defined in the proposal.
Can the film be used for paid advertising?
Yes, when paid-media usage is included in the agreed licence. Channels, territory and duration are defined clearly in your proposal and production agreement.
Who owns the final film?
You receive the usage rights set out in the production agreement after final payment. Ownership of production files, source assets and third-party materials remains subject to the agreed contract and their applicable licences.
07 / A considered fit
We may be the right
studio for you if…
Maison Kamina works best with clients who want more than content—they want a carefully directed experience with a clear emotional purpose.
You have a beautiful property, aircraft or experience, but your existing imagery does not fully communicate how it feels.
You want a cinematic campaign—not another collection of generic social-media clips.
You value creative direction and want one studio to manage the journey from concept to final delivery.
You are open to AI-enhanced production when it serves the story, quality and practical needs of the project.
You care about thoughtful collaboration, clear approvals and refined execution.
If your priority is simply the fastest or least expensive way to generate a large quantity of content, Maison Kamina may not be the right fit.
Selected collaborations · Now booking
Make your audience
feel something.
Planning a hospitality, private aviation or ambitious brand campaign? Tell us about your project, timeline and objectives. We’ll respond within two business days.
Prefer to email us directly?hello@maisonkamina.com